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What is Personal Branding Photography?
Personal brand photography is a tool for entrepreneurs and business owners. Personal brands build around individuals rather than products, and therefore always have unique traits. The photography captures these traits so they can be shown to others, usually through social media or promotional materials. Personal brand photography is a showcase and an opportunity.
What to Expect with a Branding Session
Once you’ve confirmed your session, we’ll also book a consultation to go over ideas and materials. This meeting lets us plan how best to highlight your brand in photos, along with all the details. I’ll also check in with you via email or text to ensure everything goes smoothly.
The session will focus on activities you do every day in your business. You’ll do these actions a few times for the perfect result. There will likely be outfit changes, providing that’s in our plan. Of course, the session isn’t set in stone, and we may make minor adjustments as creative juices flow.
We’ll have an ordering session set up about a week after your shoot. Between your shoot and ordering session, I’ll cull and edit all your photos. During the ordering session, you’ll pick out the digital images you want and any other products you’d like.
Personal brands center around you as an individual and your specific vibe. How each person expresses their brand is unique, from color schemes to vocal tones. Personal brand photography sets out to capture these perfectly.
Personal brand photography can happen anywhere related to a brand, from restaurants to homes. We’ll work the best backdrops for your specific brand during your consultation, along with the best props to bring along.
The value you get from a personal brand photography session is not entirely quantifiable. You can use them in everything from social media to brochures, and you’ll know they represent the values, ideals, and vibe you want all the time. That kind of peace of mind is hard to come by.
5 Reasons to Have a Personal Branding Session
• Professional, quality photos
• Builds trust and credibility
• Creates memorable first impressions
• Skyrockets your marketing materials game
• Self-investments build business momentum
How to Use These Photos in Your Business
• In social media posts, especially the visual platforms
• On printed materials like brochures
• For bio and profile pictures, especially on guest posts and for speaking engagements
• All over your website
• As part of your email signature
How to Use
Personal Branding Photos to Showcase Skills
Skills sound like they’re hard to showcase, especially in the age of photoshop. However, a good personal branding photographer can help solve the problem with some psychology, props, and vision.
For example, a writer likely spends most of their time tapping away on a computer. However, a few pen flourishes and some real paper can add an element to the shoot. If the writer is captured in action with the pen, it’s even more indicative of what that person does.
This planning is why the consultation session is so important. Not only will I be gaining an understanding of your brand, but also an understanding of your skills. Then we can showcase them during your session, and the resulting photos will speak for themselves.
I’m really nervous. Is that normal?
Being nervous is normal for personal branding shoots, especially right before the shoot itself. In fact, I’d say it’s rarer for people not to be worried. You’ll get in the swing of the shoot after the first couple minutes, and then all anyone will see is confidence.
Personal Branding FAQ
How do I know what looks flattering?
We’ll discuss outfits as part of your consultation before the session so that you both look good and embody your brand. Additionally, I have a bag of tricks to flatter anyone, and you don’t have to pick photos you don’t feel good about in the end.
I want to use these pictures for my business. Do I have to do something special?
Nope, your photo session includes a standard business license. You can use these photos wherever you like for your business. I just request you not resell your photos.
Can I bring more than one outfit?
Absolutely, I encourage you to plan at least three outfits. This number gives you a variety of final photos to choose from
What types of pictures will I receive from my branding session?
You’ll receive pictures highlighting your skills, brand, and style from this photoshoot. During your ordering session, you’ll pick the photos you want from all the post-shoot edits.
Do you do outdoor sessions?
Yes, I do. We can discuss how the outdoors fits in with the personal brand you’re trying to capture.
When will I get my photos back?
Your ordering session will be about a week after your photoshoot. Any printed products can take up to six weeks to get back.